Nicole Hakola’s :
#Steal The Spotlight Campaign
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Nicole Hakola created this Too Faced campaign from concept to final delivery, combining creative storytelling, production leadership, and digital marketing strategy.
She directed the project from start to finish, overseeing art direction, cinematography, video production, editing, motion graphics, photo retouching, and audio post-production to produce a cohesive, high-quality campaign.
SOFTWARE
USED IN PROJECT:
ADOBE PREMIERE PRO
AFTER EFFECTS
LIGHTROOM
PHOTOSHOP
ILLUSTRATOR
“Her Energy is infectious. She has such a creative and strategic mind, it was always a pleasure working with her.”
—Aaron.
(Innovision, Account Executive)
Analytics, KPIs and Success
Selling Fine Art Via Social Media in One Day!
Launched a personal brand with a focus on promoting artwork online and generating sales. Initiated an organic marketing campaign, leveraging data analysis to optimize performance. Established a SMART goal: sell an original artwork within one month without paid advertisements.
Defined key performance indicators (KPIs) and developed lifestyle photos and videos to enhance engagement on Instagram and Facebook. Within the first hour, the campaign generated over 60 likes, one share, and multiple comments. By the end of the day, the original painting was sold, demonstrating the effectiveness of strategic content marketing
Plan, target, execute.
Content Creation for @discoversoulsearch
Make Impactful Content.
When Nicole joined Soul Search, the brand had just 8 social media posts and 100 followers. Through audience research, content strategy, and collaboration with the company, she developed a targeted social media plan built around key content pillars.
Using her expertise in design, branding, and video production, Nicole created engaging posts and short-form reels that grew the account to 820 followers in just eight weeks.
After three months, performance data showed reels generated the highest engagement, making video content the primary focus for continued growth and audience reach.
In 3 months, the average reel engagement was
15,123.6 people
that is a combination of Likes, shares, and comments
Engagement with no collaboration :
64 likes
2 comments
5 Shares
915 views
Engagement with Collaboration :
3,984 likes
100 comments
392 Shares
96.4K views
Revolving to Evolving Ad.
Collaborated with a marketing team to integrate provided copy into dynamic motion graphics using Adobe After Effects. Designed visually engaging animations with strategic movement and vibrant color schemes to capture audience attention, drive engagement, and encourage link clicks, aligning with top-of-funnel objectives.
Developed and executed multiple ads and variations: vertical, horizontal and square, for the Soul Search event, contributing to the achievement of key performance indicators (KPIs) and overall campaign success.
Responsibilities:
Copywriter
Researcher
Graphic Designer
Video Editor
Social Media Manager
Software Used:
InDesign
Photoshop
After Effects
Premiere Pro
Canva
Adobe Firefly
ChatGPT